What is SEO?

 What is SEO?

SEO stands for Search Engine Optimisation, and is the act of refining a website for the purpose of ranking higher within major search engines including Google. 



In 2020, Google focuses on an exceptional user experience. Web pages need to be clear, accurate, easy to navigate and secure - to name a few.

SEO agencies use tested techniques to apply SEO to a website. The SEO used depends on the website and goals of the business customer online. There's no specific way to go about SEO. As Google doesn't give away any secrets to how its ranking algorithms work, it's mainly down to testing and research to improve website's search presence. 

See this article which goes into more detail on SEO: What is SEO? 
Location: Blackpool, UK

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